BRAND : Adcolor
AGENCY : Droga5
PROJECT : Adcolor x Twitter LGBTQ Emoji
BRAND EXPERIENCE
2017

While I was at Droga5 as a creative intern, I attended a project, based on the collaboration of Adcolor and Twitter, that created emojis representing LGBTQ people as part of one uniform community with a unified 'gay agenda.' While experiencing many trials and errors, I was able to find the optimal colors that symbolize lesbian, gay, bisexual, transgender and queer; blend them in gradient fills; put them into a heart shape in the sense of love for one's neighbor; and pixelate the colors to bear a resemblance to 'holding hands'. To my surprise, my work was selected and is now posted on Twitter that delivers the messages that remind people to respect, love, and help their neighbors whichever sexuality they are.